



TMU Business Network
No. 01 — Community + Growth
I co-founded The Master's University's official networking society and grew it from zero to 650+ members — more than half the student body — in three months.
The challenge
Connect a campus of about 1,200 students with working professionals in respected fields — starting with zero members and no events.
Approach
- Give people a reason to joinA clear offer: time with a working professional through coffee chats, Zoom meetings and one-on-one matching.
- Meet students where they areCampus-fair booths, weekly event bulletins, online invites and social outreach, run in person and across channels.
- Keep a steady cadenceOne to two events a week, averaging about 20 attendees each.
- Build the industry pipelineMatched 10+ students with professionals from Big Four firms including Deloitte, EY and KPMG.
Results
- 650+members in 3 months
- 54%of the student body
- 10+Big Four matches
- 1,300+LinkedIn engagements
Why it matters
Growing a community runs like a sales funnel: reach people where they already are, make one clear offer, and repeat it on a schedule they can count on.