Fieldnote
No. 02 — Brand + Design
A fresh-filled cologne brand for college students. I took it from a name to a business plan to a live storefront at fieldnotela.com.
The challenge
Fragrance is usually sold as a finished bottle off a shelf. Fieldnote's idea: fill each bottle the day it's ordered and label it with the buyer's name, city and fill date — at a price that works for students.
Approach
- Name and position itChose the name Fieldnote and built the brand around one promise: made the day you order it.
- Plan the businessA full plan covering market sizing, competitive analysis, marketing, operations and a three-year financial model.
- Design the storefront in FigmaA warm editorial system — espresso, bone, linen and a clay accent — with product pages, a discovery set and a photo guide.
- Ship it, then test demandA live site with six house scents and a label builder. Next: 2ml sample packs to measure real demand before making house scents.
Results
- 6house scents defined
- 1live storefront
- 3-yrfinancial plan
- 2mlsample-pack demand test
Why it matters
Validate before you scale: the site and brand are real, but the next step is proving people want it — with sample packs, before any inventory.